AAPI Skincare Founders: M.S Skincare and hey dewy
One of the most distinctive skincare brands in the Nanaka catalog is founded by an AAPI woman. M.S Skincare, founded by Mira, an Ayurvedic-trained practitioner based in New York City, brings Ayurvedic ingredient knowledge into a clean, modern skincare line. The brand is not trying to do everything. It does what it does exceptionally well.
M.S Skincare
M.S Skincare is a female-founded AAPI skincare brand formulating with Ayurvedic ingredients. The line is clean, botanically driven, and built around ingredients with deep roots in South Asian wellness traditions. Each product is designed to be simple, effective, and free of the synthetic additives that dominate mainstream skincare.
The Products
- SOFIA ($44): the brand's hero product and the best starting point for new customers. A facial treatment built around Ayurvedic botanicals.
- AMLA OIL ($32): amla, also known as Indian gooseberry, is one of the most antioxidant-rich botanicals in Ayurvedic practice. This is a well-executed single-ingredient oil with a long history of use for skin and hair health. At $32 it is one of the most accessible products in the M.S Skincare range.
- SILK ($48): a lightweight finishing product that works across skin types. Adds a smooth, refined texture without heaviness.
- ROSEWATER CREAM ($58): a hydrating cream built around rosewater, one of the most widely used ingredients in South Asian skincare traditions.
- ENLIGHTEN ($58): a brightening treatment targeting uneven skin tone.
- HIGHBROW: a targeted treatment for the brow and eye area.
- AUM ($58): a ritual facial oil designed for use as part of a consistent practice.
How to Start with M.S Skincare
Begin with SOFIA and AMLA OIL. SOFIA establishes the base of the routine. AMLA OIL layers over it as a treatment and finishing step. Both are formulated to work together and represent the clearest expression of what M.S Skincare does best: Ayurvedic ingredients in a format that fits a modern routine.
Going Deeper with the Line
Once SOFIA and AMLA OIL are part of your routine, the rest of the line builds on that foundation. Each product addresses a specific need without adding complexity.
For Hydration
ROSEWATER CREAM ($58) is the line's daily moisturizer, built around rosewater, a staple of South Asian skincare traditions. It balances richness with fast absorption, making it an easy final step over SOFIA or SILK.
For Tone and Texture
ENLIGHTEN ($58) targets uneven skin tone and dullness with Ayurvedic botanicals, while SILK ($48) works as a lightweight finishing oil that smooths texture without heaviness. HIGHBROW rounds out the line with targeted care for the brow and eye area.
For Ritual
AUM ($58) is a facial oil designed around the idea of skincare as a consistent, intentional practice rather than a chore. It reflects the brand's Ayurvedic roots most directly: a few minutes of daily ritual, repeated over time.
Who This Is For
M.S Skincare is particularly relevant for anyone who wants a short, intentional routine built on botanicals with centuries of traditional use, who reads ingredient lists, or who wants skincare rooted in South Asian wellness traditions rather than trend cycles. The line works as a complete routine or as individual additions to what you already use.
Shop M.S Skincare at Nanaka
M.S Skincare is part of the AAPI Founders collection at Nanaka. Browse the full range alongside every other AAPI-founded brand we carry.
Frequently Asked Questions
What is amla oil used for in skincare?
Amla oil, derived from Indian gooseberry, is used in Ayurvedic practice for its high antioxidant content. In skincare it is applied to support skin brightness, reduce oxidative stress, and nourish dry or dull skin. It is also widely used for scalp and hair health.
How do I build a routine with M.S Skincare?
Start with SOFIA as the base and layer AMLA OIL over it. From there, add ROSEWATER CREAM for daily hydration, ENLIGHTEN if uneven tone is a concern, and AUM or SILK as finishing steps depending on whether you prefer a ritual oil or a lightweight finish.
Is M.S Skincare clean?
Yes. M.S Skincare formulates without synthetic additives and uses Ayurvedic botanical ingredients throughout the line.
Where can I shop M.S Skincare?
The full line is available at Nanaka.
