AAPI Skincare Founders: M.S Skincare and hey dewy

Two of the most distinctive skincare brands in the Nanaka catalog are founded by AAPI women. M.S Skincare brings Ayurvedic ingredient knowledge into a clean, modern skincare line. hey dewy built a cult following around a single product that solves a real problem. Neither brand is trying to do everything. Both do what they do exceptionally well.

M.S Skincare

M.S Skincare is a female-founded AAPI skincare brand formulating with Ayurvedic ingredients. The line is clean, botanically driven, and built around ingredients with deep roots in South Asian wellness traditions. Each product is designed to be simple, effective, and free of the synthetic additives that dominate mainstream skincare.

The Products

• SOFIA ($48): the brand's hero product and the best starting point for new customers. A facial treatment built around Ayurvedic botanicals.
• AMLA OIL ($32): amla, also known as Indian gooseberry, is one of the most antioxidant-rich botanicals in Ayurvedic practice. This is a well-executed single-ingredient oil with a long history of use for skin and hair health. At $32 it is one of the most accessible products in the M.S Skincare range.
• SILK ($48): a lightweight finishing product that works across skin types. Adds a smooth, refined texture without heaviness.
• ROSEWATER CREAM: a hydrating cream built around rosewater, one of the most widely used ingredients in South Asian skincare traditions.
• ENLIGHTEN: a brightening treatment targeting uneven skin tone.
• HIGHBROW: a targeted treatment for the brow and eye area.
• AUM: a ritual facial oil designed for use as part of a consistent practice.

How to Start with M.S Skincare

Begin with SOFIA and AMLA OIL. SOFIA establishes the base of the routine. AMLA OIL layers over it as a treatment and finishing step. Both are formulated to work together and represent the clearest expression of what M.S Skincare does best: Ayurvedic ingredients in a format that fits a modern routine.

hey dewy

hey dewy makes one product. That is not a limitation. It is a focus. The Hey Dewy Wireless Facial Humidifier has developed a genuine cult following among people who work at desks, travel frequently, or live in dry climates. It solves a specific problem, skin dehydration from low-humidity environments, without requiring any product application.

The Product

Hey Dewy Wireless Facial Humidifier ($59.95): a small, rechargeable device that delivers a fine mist of water vapor directly to the face. It is designed for use at a desk, on a plane, in a hotel room, or anywhere skin feels tight or dry. No product is applied. No routine is required. You hold it near your face for a few minutes and your skin feels different.

The device is USB rechargeable, quiet, and compact enough to fit in a carry-on or desk drawer. It has become a staple for people who already invest in their skincare routine and want to address the environmental factors that undermine it.

Who This Is For

hey dewy is particularly relevant for anyone who works long hours in air-conditioned offices, travels frequently by air, lives in a dry climate, or notices that their skin feels tight and dull by midday regardless of what they apply in the morning. It is also a natural complement to any Ayurvedic or hydration-focused skincare routine, including M.S Skincare.

Shop Both Brands at Nanaka

M.S Skincare and hey dewy are both part of the AAPI Founders collection at Nanaka. Browse the full range from both brands alongside every other AAPI-founded brand we carry.

Frequently Asked Questions

What is amla oil used for in skincare?
Amla oil, derived from Indian gooseberry, is used in Ayurvedic practice for its high antioxidant content. In skincare it is applied to support skin brightness, reduce oxidative stress, and nourish dry or dull skin. It is also widely used for scalp and hair health.

How does the hey dewy humidifier work?
The device uses ultrasonic technology to convert water into a fine mist. You hold it near your face for a few minutes to deliver moisture directly to the skin surface. It is filled with plain water and requires no product or cartridge.

Is M.S Skincare clean?
Yes. M.S Skincare formulates without synthetic additives and uses Ayurvedic botanical ingredients throughout the line.

Where can I shop M.S Skincare and hey dewy?
Both brands are available at Nanaka.