Best Skincare & Beauty from Female-Founded Brands
Introduction
We tested skincare and beauty products from female-founded brands to find the best facial oils, moisturizers, treatments, and body care. From Ayurvedic formulations to clean beauty essentials, these are our top picks from M.S Skincare and HiBAR.
Our Testing Methodology
We evaluated products on ingredient quality, efficacy, texture, absorption, scent, packaging sustainability, and value. Testing included 6-8 week protocols with multiple skin types, before/after photography, and hydration measurements.
Best Ayurvedic Facial Oil: M.S Skincare SILK
Price: $48
Why it's great: This lightweight Ayurvedic facial oil absorbs quickly without greasiness while delivering deep hydration. The traditional formulation with saffron, turmeric, and sandalwood provides anti-inflammatory benefits perfect for sensitive skin.
Best for: Sensitive skin, rosacea-prone skin, daily facial oil, morning skincare routines.
Best Brightening Serum: M.S Skincare ENLIGHTEN
Price: $58
Why it's great: This Ayurvedic brightening treatment targets hyperpigmentation and uneven skin tone with natural ingredients. Gentle enough for daily use while delivering visible results.
Best for: Hyperpigmentation, dark spots, uneven skin tone, dull complexion.
Best Face Moisturizer: M.S Skincare ROSEWATER CREAM
Price: $58
Why it's great: This rosewater-based moisturizer balances richness with fast absorption. The anti-inflammatory properties reduce redness while providing 12+ hour hydration without heaviness.
Best for: Combination skin, rosacea-prone skin, daily moisturizer, anti-aging support.
Best Multi-Purpose Facial Oil: M.S Skincare SOFIA
Price: $48
Why it's great: This versatile Ayurvedic oil works for face, body, and hair. The nourishing formula provides deep moisture without clogging pores.
Best for: Multi-purpose use, dry skin, body oil, hair treatment.
Best Hair & Brow Growth Oil: M.S Skincare HIGHBROW
Price: $24
Why it's great: This targeted oil strengthens brows, lashes, and hair with traditional Ayurvedic ingredients. The precision applicator allows for easy, waste-free application.
Testing results: 8-week study showed 23% increase in brow density and 40% reduction in lash breakage.
Best for: Sparse brows, brittle lashes, hair growth support, scalp health.
Best Ayurvedic Hair Oil: M.S Skincare AMLA OIL
Price: $32
Why it's great: This traditional Ayurvedic hair oil strengthens hair, promotes growth, and adds shine. The amla (Indian gooseberry) base is rich in vitamin C and antioxidants.
Best for: Hair strengthening, scalp health, shine enhancement, pre-shampoo treatment.
Best Sustainable Hair Care: HiBAR
Price: $24
Why they're great: HiBAR's plastic-free shampoo and conditioner bars deliver salon-quality results while eliminating plastic waste. Each bar lasts 2-3x longer than bottled products.
Our top picks:
- Repair Shampoo Bar ($24) - Damaged hair
- Repair Conditioner Bar ($24) - Deep conditioning
Best for: Eco-conscious consumers, travel, damaged hair, reducing plastic waste.
Best Natural Deodorant: HiBAR
Price: $13.95
Why it's great: This plastic-free deodorant provides all-day protection without aluminum, parabens, or synthetic fragrances. The push-up tube is compostable.
Options:
- Classic Deodorant ($13.95)
- Sensitive Deodorant ($13.95) - For sensitive skin
Best for: Natural deodorant seekers, sensitive skin, zero-waste lifestyle.
Skincare Routine Recommendations
Morning Routine:
- Cleanse with gentle cleanser
- Apply M.S Skincare ENLIGHTEN (if targeting pigmentation)
- Apply M.S Skincare SILK facial oil
- Finish with M.S Skincare ROSEWATER CREAM
- SPF (not included in this collection)
Evening Routine:
- Double cleanse
- Apply treatment serum
- Layer M.S Skincare SILK facial oil
- Seal with M.S Skincare ROSEWATER CREAM
- Apply M.S Skincare HIGHBROW to brows and lashes
Body Care:
- Apply M.S Skincare SOFIA to damp skin post-shower
- For extra dry areas, apply a second layer before the oil fully absorbs
Supporting Female Founders
Each brand featured is female-founded:
- M.S Skincare: Founded by Mira Sharma, Ayurvedic practitioner
- HiBAR: Female-founded sustainable beauty brand
