AAPI Founders

Wellness, Rooted in Heritage

Every brand in this collection is founded by an AAPI entrepreneur: makers, scientists, and artists who are redefining what wellness looks and feels like. From intention-setting incense and fine fragrance to EMF protection and clean skincare, these products carry a point of view that is precise, culturally informed, and deeply considered.

The Brands

• TANAÏS: Indie fine fragrance and color cosmetics rooted in South Asian heritage and queer identity.
• Caftari: Meditation candles and sleep wellness blends designed for intentional rest.
• Looshi: Intention-driven incense sticks hand-rolled by women artisans, each scent mapped to an emotional state.
• SafeSleeve: Science-backed EMF protection for everyday devices.
• M.S Skincare: Clean, botanically driven skincare formulated with Ayurvedic ingredients.
• hey dewy: The cult-favorite wireless facial humidifier for skin that stays hydrated anywhere.

Why It Matters

AAPI Heritage Month is observed every May, but these brands are worth knowing year-round. Shopping here supports independent founders building businesses on their own terms, with craft, intention, and cultural depth at the center.