Clean Beauty Decoded

Transparent Wellness Brands That Get It Right

Inspired by our editorial deep dive into ingredient transparency, this collection features four brands that prove clean beauty isn't about fear-mongering or impossible purity standards. It's about thoughtful formulation, honest sourcing, and respect for your right to make informed choices.

Featured Brands

Noto Botanics – Gender-neutral minimalism with radically short ingredient lists, plant-based alternatives to silicones, and multi-use formulations that actually work.

Laurel Bath House – Whole-plant philosophy with organic certification, cold-processing methods, and farm-to-table traceability. Every product includes batch numbers and harvest details.

It girl vitamins – Supplement transparency done right. Methylated B vitamins, chelated minerals, third-party testing, and zero proprietary blends. You see exactly what you're getting and why it matters.

Pirette – Luxe naturals with intention. Cold-pressed oils, natural exfoliants, and honest formulation that includes safe synthetics when they outperform natural alternatives.

What These Brands Get Right

• Full ingredient disclosure – No proprietary blends, no vague fragrance listings, no hiding behind trade secrets
• Sourcing transparency – You know where ingredients come from and how they're processed
• Form matters – Especially for supplements: bioavailable, methylated, chelated forms your body can actually use
• Honest trade-offs – These brands explain why they chose each ingredient, including safe synthetics when appropriate
• Third-party verification – Organic certification, testing certificates, and external validation

Clean beauty isn't a checklist. It's a commitment to transparency, thoughtful formulation, and respect for your right to make informed choices. These four brands set the standard.

Read the full Clean Beauty Decoded article →