Noto Botanics is a Los Angeles-based clean beauty brand built on one radical idea: effective skincare and color shouldn't be gendered, complicated, or loaded with synthetic fillers. Every product features a short, plant-based ingredient list designed to perform across skin types, tones, and genders.
Founded by Gloria Noto, Noto Botanics creates multi-use, multi-benefit formulas that simplify your routine without sacrificing results. Their products are free from silicones, petroleum derivatives, synthetic fragrance, and unnecessary fillers. What's left is clean, concentrated, and effective. Read more in our guide: Clean Beauty Decoded: What These 4 Brands Get Right.
Noto's multi-bene philosophy means fewer products, less waste, and a more intentional routine. A single stick can hydrate lips, add color to cheeks, and condition skin. A single oil works on hair, face, and body. This is beauty designed for real life. Start with the AGENDER OIL // ANYWHERE HAIR + BODY — their most versatile and beloved formula.
Yes. Noto Botanics formulates without synthetic fragrance, silicones, petroleum derivatives, parabens, or phthalates. Every ingredient is chosen for function, not filler, and every ingredient is explained on product pages. Their commitment to transparency sets them apart from brands that use "clean" as a marketing term without backing it up.
Anyone who wants effective, plant-based beauty without the gender binary or ingredient overload. Noto is particularly well-suited for minimalists, clean beauty advocates, and anyone building a streamlined, intentional self-care routine. Their products are formulated to work across all skin types, tones, and genders.
Multi-bene is short for multi-benefit. Noto's multi-bene products are designed to serve more than one purpose — a color stick that works on lips and cheeks, an oil that conditions hair, face, and body. The goal is a shorter routine with fewer products and less waste, without sacrificing performance.
Noto Botanics does not use synthetic fragrance. Some products carry a natural botanical scent from their plant-based ingredients, but there are no added synthetic perfumes or masking agents. This makes them a strong option for fragrance-sensitive skin.
Noto's color sticks use plant waxes and oils instead of dimethicone and petroleum-based fillers common in conventional lip and cheek products. The result is a more skin-like finish with conditioning benefits rather than a heavy, occlusive feel. They're buildable, blendable, and designed to work with your skin rather than sit on top of it.
Noto Botanics is available at select clean beauty retailers. At Nanaka, we carry the full core collection including color sticks, face and body care, hair oils, and specialty items. We curate Noto because their values align with ours: clean ingredients, intentional design, and wellness that doesn't perform for anyone but you.
We carry Noto Botanics because their values align with ours: clean ingredients, intentional design, and wellness that doesn't perform for anyone but you. Shop the full collection below, or explore our Clean Beauty Decoded guide to learn how Noto stacks up against other brands we love.
FLUXUS - MULTI-BENE STICK // LIPS + CHEEKS
TOUCH - MULTI-BENE STICK // LIPS + CHEEKS
HYDRA HIGHLIGHTER STICK // FACE + BODY
ONO ONO - MULTI-BENE STICK // LIPS + CHEEKS
RESURFACE SCRUB // FACE + BODY
OSCILLATE - MULTI-BENE STICK // LIPS + CHEEKS
ROOTED ROLLER // BODY + HAIR
FIVE - MULTI-BENE STICK // LIPS + CHEEKS
THE WASH // FACE + HANDS + BODY + HAIR
DEEP SERUM – 1 OZ
AGENDER OIL // ANYWHERE HAIR + BODY
RE/SET Reusable Eye Boost Mask
(PRACTICE) SAFE SUN // SPF 30