Meet Looshi: The Artisan Incense Brand Redefining Home Ritual
There are incense brands, and then there is Looshi.
Founded in 2020, Looshi was born from a simple but radical idea: that the way we inhabit our homes matters. That scent is not decoration. It is a tool for grounding, for transitioning between states of mind, for marking the beginning and end of things that deserve to be marked.
Every Looshi stick is hand-rolled in Southern India using techniques passed down through generations of skilled artisans, primarily women, working under fair-trade conditions. Ingredients are sustainably sourced from tropical forests and local communities: raw honey from regional beekeepers, natural wood powders rich in essential oils, and upcycled activated coconut charcoal. No synthetic additives. No binders. Nothing that does not belong.
The Ritual Starts Here
Calm Incense Sticks is where most people begin. Soft, grounding, and designed to slow the room down. Light one at the end of a workday and feel the shift.
Rewild Incense Sticks go in the other direction: earthy, alive, and rooted in the forest. For mornings, for movement, for moments when you want to feel less indoors.
A Holder Worth Keeping
The Ring Of Serenity Incense Holder is designed to complement the ritual, not just catch the ash. Minimal, considered, and built to last.
Why We Carry Looshi at Nanaka
We curate for intention. Looshi fits because it is not mass-produced, not generic, and not trying to be everything. It is small-batch, artisan-made, and designed for people who treat their home environment as something worth tending to.
Explore the full Looshi collection and find the scent that belongs in your space.
Frequently Asked Questions
What is Looshi?
Looshi is a mindful home fragrance brand founded in 2020, specializing in hand-rolled incense sticks made using traditional methods in Southern India.
Where is Looshi incense made?
All Looshi incense is hand-rolled in Southern India by skilled artisans, primarily women, under fair-trade working conditions.
What is Looshi incense made from?
Looshi uses natural ingredients including raw honey, wood powders rich in essential oils, and upcycled activated coconut charcoal. There are no synthetic additives or binders.
Is Looshi sustainable?
Yes. Ingredients are sustainably sourced from tropical forests and local communities, and the brand prioritizes ethical employment and fair-trade practices throughout its supply chain.
How does Looshi support mindfulness?
Looshi incense is designed to anchor daily rituals, helping create sensory transitions between work, rest, and intentional living.